2025 Sponsored Athlete Program

More Than a Store – We’re Building Community


At Cold Cactus, we believe the western lifestyle is about more than just what you wear—it’s about the people, the values, and the connections that keep this way of life alive.

What began as a retail venture has grown into something far greater—a thriving community rooted in shared grit, passion, and pride. We’re honoured to play a role in supporting that community both in and beyond the arena.

Supporting the Industry That Supports Us

Through our comprehensive sponsored athlete program, we proudly partner with western athletes who live and breathe the lifestyle we represent. From rodeo competitors to agricultural leaders, these individuals reflect the strength, spirit, and integrity that Cold Cactus stands for.

Please note: Our athlete sponsorship program is currently closed and will reopen for new applications in January 2026.

Showing Up Where It Counts

We’re also committed to giving back by supporting western events, associations, and initiatives across Canada. Whether it’s sponsoring a local rodeo or backing youth programs, we believe in investing in the future of this community.

Meet Team Cold Cactus 2025!

The response to our 2025 Athlete Sponsorship Program was nothing short of incredible! With over 200 applications from talented, passionate competitors across Canada, narrowing it down was no easy feat. We’re so grateful for the interest and dedication shown by each and every applicant.We are beyond excited to introduce our biggest team ever—24 incredible athletes representing Cold Cactus for the 2025 season!

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗡𝗘𝗪 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀 𝗷𝗼𝗶𝗻𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗱 𝗖𝗮𝗰𝘁𝘂𝘀:

𝗪𝗲𝗹𝗰𝗼𝗺𝗶𝗻𝗴 𝗯𝗮𝗰𝗸 𝗼𝘂𝗿 𝗥𝗘𝗧𝗨𝗥𝗡𝗜𝗡𝗚 𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗱 𝗖𝗮𝗰𝘁𝘂𝘀 𝗮𝘁𝗵𝗹𝗲𝘁𝗲𝘀:

Congratulations to all our 2025 sponsored athletes! We’re honoured to have such an incredible group of competitors representing Cold Cactus this season and be able to support this many athletes in their season goals.To everyone who applied—thank you! Your dedication to your sport and the western lifestyle is inspiring, and we wish you all a successful and sound season ahead. Our sponsorship and collaboration opportunities will continue to grow in the future, and we encourage you to apply again! #TeamColdCactus

We can't wait to share what these athletes accomplish this year!